Here’s the unadorned truth:
Unless you are a celebrity, nobody wants to see pictures of you.
They want to see pictures of themselves or pictures of how cool your product is or how you can entertain them. They really like celebrities endorsing you or your product. Just not you.
Today's Matt Lauer opened a Twitter account with the help of Justin Bieber. Within 15 minutes he had over 45,000 followers. Matt gets it.
You are really boring and so is your web site, Facebook, etc.
You want to educate them about your service/product. You’ve got great stuff to share. You can’t understand why you’re not getting more people to visit your site or like you on Facebook. They want to be entertained.
Nobody knows you exist.
“But when I search for my business it comes up, right there on the first page.” Yeah, for your six friends who may type in your name exactly and they live within 50 miles of your zip code. Google is a hungry beast. It’s all about trust and the effort you make with your web site and social media to make relationships with people. But you spent more time worrying about the colors on your web site (that nobody can find). Search is everything. Your web site is nothing if Google and other search engines don’t serve it up to potential customers.
There’s no time for this sh*t.
That’s why you are getting 6 people a week looking at your web site. This is what Google is hearing loud and clear from you: “I can’t be bothered having relationships (virtual or otherwise) with customers because I’m so busy. Don’t bother to stop by or call me.” So Google doesn’t share your stuff. For business today, relationships are 24/7. The technology of social media has made that a customer expectation. Ignore that to your peril.
Mobile. Mobile. Mobile.
Learn from Facebook’s big mistake. The IPO fizzled on news that Facebook is not dealing with the mobile future. Spending money on a web site that is not mobile-friendly? You’ll regret it soon if not already.
I hope my six friends who read this start thinking about social media marketing in a different way:)
Note: further explanation and practical tips on how to deal with these hard truths coming soon…
You are certainly never boring! And you have built in celebrities to post and picture!
Thanks, Marsha. BTW … Happy Birthday!
Good article, Nancy.. I set up a mobile website for Appleton Campbell; now when people search for them via smart phone, they see a mobile-friendly display of their website content; and their mobile website is now one of the top referral sources of traffic for them … so mobile websites are a definite must-have in today’s competitive marketing environment. On my own Facebook page, https://www.facebook.com/warrentonwebdesign, I focus on providing informative and helpful content that is useful to local small business owners; very rarely promote my services directly via Facebook … blogging has also done wonders for generating out-of-state and non-local leads I never would have met and who never would have found me otherwise
That’s great, Yvonne! I’m like the cobbler’s children. I’m working on my own mobile site. I’m recommending that businesses go with the responsive design that Google favors to help with search. It’s also easier to manage for the small business.
I love your comments. You got my attention! Want to learn more!!!